SHURITY partnered with Ashdin Doctor, India’s Habit Coach, bestselling author, podcast host, and social impact leader to design and develop a website that could represent his multifaceted personal brand without overwhelming visitors.
On the surface, this appeared to be a straightforward website project. In reality, it demanded strategic content architecture, attention sequencing, and experience design to ensure clarity across multiple intellectual properties, media platforms, and initiatives.
The result was ashdindoctor.com, a website engineered not just for aesthetics, but for focus, flow, and conversion.
Client
Ashdin Doctor - The Habit Coach
Scope of Work
Website Design & Development
Category
Tailored Portfolio Website
Status
No. of Pages
The Challenge
Designing a Priority-Driven Digital Presence for Ashdin Doctor
When Ashdin approached SHURITY, he was simultaneously:
Hosting The Habit Coach Podcast
Writing and publishing books
Conducting habit-based workshops
Running a YouTube channel
Supporting underprivileged children through Light of Life Trust
Each vertical was strong on its own.
But presenting everything at once risked creating cognitive overload, confusing visitors instead of guiding them.
Our Strategic Approach: Start with Clarity Before Design
Instead of beginning with layouts or visual concepts, we began with a strategic question:
“Which intellectual property needs the most attention right now?”
Ashdin’s answer:
His new book “One Habit A Day”
Compared to his established podcast and platforms, the book was still in its growth phase. It needed visibility, trust, and focused promotion.
This insight shaped the entire information hierarchy of the website.
Solution: Priority-Based Storytelling Through Web Design
We structured the website as a guided attention journey.
First Fold: Book Spotlight + Instant Credibility
Featured One Habit A Day prominently above the fold
Added curated testimonials to build immediate trust
Ensured visitors understood the value proposition within seconds
Second Fold: Podcast Integration
Embedded a live Spotify player
Auto-pulls the latest podcast episodes
Allows users to listen without leaving the site
Subsequent Folds: Structured Content Flow
Habit-building workshops
Published books catalog
Business associations
Auto-synced YouTube content (Shorts and long-form videos)
Social impact initiatives with Light of Life Trust
Each section was placed intentionally, guiding visitors step-by-step instead of presenting everything at once.
Solution: Priority-Based Storytelling Through Web Design
To ensure scalability and low-maintenance content management, we implemented:
Auto-synced YouTube content feed
Live podcast episode integration
Dynamic content updates
Performance-optimized WordPress development
Mobile-first responsive experience
This ensured Ashdin’s evolving content ecosystem remains updated without manual intervention.
The Result
Clear attention hierarchy
Reduced cognitive load for visitors
Improved trust-building at first interaction
Seamless cross-platform content experience
A website designed to grow with the brand
Conclusion
This project was not just about designing a website.
It was about sequencing attention, reducing friction, and guiding user decisions with intent.
A fusion of strategy, storytelling, automation, and performance-driven development.
That is how SHURITY built ashdindoctor.com